Showpad
Sales enablement software
Is Showpad Belgian? Yes, built in Ghent.
A platform helping revenue teams manage content, training and buyer engagement.
Built in Belgium
A digital product built by a Belgian company, creator, or core Belgian product team.
Showpad documents its 2011 founding in Ghent and a current Ghent office. Its timeline also records its 2025 acquisition by Vector Capital and merger with Bigtincan.
- Evidence
- Official source ↗
- Archived copy
- Snapshot from 5 January 2026 ↗
- Last checked
- Directory type
- Digital product
- Hosting, per the company
- Showpad's sub-processor list (version July 27, 2026) names Amazon Web Services EMEA SARL for hosting in the EU, and its privacy principles say the main hosting runs in two separate AWS EU regions, with the CloudFront CDN using AWS data centres worldwide unless it is switched off for a customer. Source ↗
- Region
- East Flanders, Flanders
A card here is not a seal of approval. If this has gone stale, send a correction.
Tagged
- sales
- enablement
- B2B
Also indexed under
On your own site
Point your customers at this card. The badge is served from here, so it always shows the current verdict and the day we last checked it. It's a pointer to the evidence, not a seal of approval.
HTML to copy
<a href="https://madeinbe.dev/en/products/showpad"><img src="https://madeinbe.dev/badges/en/showpad.svg" alt="Built in Belgium — on file at madeinbe.dev" width="260" height="64"></a>
